The story is well-known by now. Kat Coble and husband go to ‘headhunter’. Headhunter (J.L. Kirk) wants the big bucks to just to help with the headhunt and they want the bucks up front AND they resort to high-pressure tactics reminiscent of one of those ‘special opportunities’ presented in a cheap hotel meeting room.
Kat’s not thrilled. Kat’s a blogger. Doing the math here: Kat blogs. J.L. Kirk reads the blog and responds with an incredible ‘bizarro world*’ business response, fraught with personal information. Kat posts their response ‘word for word’ (give em’ enough rope..). Kirk hires big-time kick-ass law firm. Law Firm sends cease and desist letter demanding that the blog-posts be removed.
Apparently no one in the kick-ass law firm understands the power of blogs or how Google works. Lots and lots of other bloggers picked up on the story. I’m guessing people who hire kick-ass law firms don’t necessarily choose the Google method for selecting representation.
BUT, and this is a kick-ass but, people who choose head-hunter firms DO use Google. And guess what, if you enter ‘J.L. Kirk’ in Google right now, and you can count (I know that most of you are excellent counters), count the positive J.L. Kirk entries on the first three pages of the Google response to the ‘J.L. Kirk‘ search query.
Right now, there are only 5, repeat FIVE, of the first 30 entries with positive things to say about J.L. Kirk. Last Friday, when the TXAXP.COM blogger checked Google, there were 13 ‘positive’ entries. Two days later, FIVE.
Not only did Kirk and the kick-ass law firm ‘blow this one up real good’, the shake-out has encourage other bloggers out to share their own negative experiences.
Sometime last year, when one of my favorite bloggers, Sarcastro (I’m too lazy to look up the post), blogged about a bad experience he had a Bobby’s Dairy Dip on Charlotte Avenue. When the owners of Bobby’s read the blog, they didn’t threaten Sarcastro, they didn’t hire a kick-ass (or dumb-ass) law firm, they didn’t badmouth Sarcastro, nor did they go public with what a wonderful place they were and anyone who thinks otherwise has milk-shakes for brains.
What did they do? They wrote Sarcastro a letter, apologizing for his experience and offered to comp him for a meal in the future. As Montell Jordan once said, THIS IS HOW WE DO IT.
Update Sunday evening: Positive Google entries for J.L. Kirk are down to THREE items on the first three pages. Negative reviews take up most of TEN pages.
MSNBC’s ‘Clicked‘ blog picked up the story on Friday.
*Bizarro world is rooted in the Superman comic book mythology. In Bizarro world you do exactly the OPPOSITE of what a normal person does in our world.